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Course Module: 1. AAU Agency/Module 3 - The Client Module 24
Lesson: 17. Using Facebook to Find Potential Clients
Duration: 08:31
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[00:00 -> 00:02] All right, so here is another
[00:03 -> 00:08] way to go about finding new clients now in full disclosure
[00:08 -> 00:13] This is something I started doing I was having a little bit of success with it
[00:13 -> 00:17] But I truly preferred to go after people who are already marketing
[00:18 -> 00:21] That's you know, I say it before I'm and say it again
[00:21 -> 00:28] When you've got people who are already marketing they understand the value of it and they also have a budget a lot of these people
[00:28 -> 00:33] Don't and that's probably what turned me off about it as well as the time factor
[00:33 -> 00:38] So you can go to Facebook and go search on Facebook. Let's just say we're looking for
[00:39 -> 00:41] electricians, okay?
[00:42 -> 00:47] So we're gonna type in electricians and we're gonna go down to groups
[00:48 -> 00:53] Now here's what you can see so the sites for electricians wanting and offering their services
[00:53 -> 00:56] Here's a public group five hundred and sixteen thousand members
[00:56 -> 01:02] So what I might do is I would go and I would join the group then electrician apprentices
[01:04 -> 01:12] electrician apprentices discussions, maybe I would join a bunch of these, okay electricians only I think they only actually only allow electricians
[01:12 -> 01:14] here's a
[01:15 -> 01:17] another group
[01:17 -> 01:21] electrician life now when you go in there be honest when you answer questions
[01:21 -> 01:28] So what happens is people will go in there and they will when you join they're gonna probably ask you are you an electrician?
[01:28 -> 01:29] Are you not?
[01:29 -> 01:31] Just say, you know be honest about it
[01:32 -> 01:35] Now what you're gonna do is you are going to find
[01:37 -> 01:39] different groups to join and
[01:39 -> 01:44] Inside these groups what you're going to be doing is asking questions and answering questions
[01:44 -> 01:50] so let's just say you get into one of these electricians groups and I would try and join maybe 10 or 15 of them and
[01:51 -> 01:52] go in and
[01:52 -> 01:55] Let me show you a couple of groups how I would do it
[01:56 -> 02:02] So here is a group. I'm I think I was doing this for a long time ago small business owners united, okay?
[02:02 -> 02:09] Inside the group what you can do is you can go over here to the search and search in the group marketing
[02:10 -> 02:12] And you will see
[02:13 -> 02:17] People who are asking questions about marketing officially started marketing fun, okay?
[02:17 -> 02:23] All right, so organic marketing has changed everything. Let's all right
[02:23 -> 02:29] So let's go in and let's just revise our search here. So let's go Google ads
[02:33 -> 02:35] Go at
[02:35 -> 02:40] Anyway, what's gonna happen is you're gonna find a lot of people who are asking questions
[02:40 -> 02:46] For an expert in both Facebook and Google ads and mark online running coaching business and podcast. Okay now
[02:46 -> 02:51] This was a year ago though. Okay, so maybe you over here you filter it by most recent
[02:53 -> 02:56] Yesterday to find it's trending check Google trends
[02:56 -> 03:02] Let's see my business needs right now answering this allows us to come forward help others help you let us know what you need
[03:03 -> 03:09] So anyway, you can go in here and see how you're currently generating leads on Facebook for your biz
[03:09 -> 03:11] If somebody's asking you a question about Google ads
[03:12 -> 03:16] Are Google ads where that here's a good one to find more work?
[03:16 -> 03:18] you can go in here and
[03:19 -> 03:26] Basically answer those questions now the big caveat to this is do not do not
[03:27 -> 03:31] Reach out to those people or go into these groups and say hey
[03:31 -> 03:37] I'm Google ads marketer. Does anybody need my services if you openly promote your business
[03:37 -> 03:41] They will ban you and what will happen is you will go back to that group
[03:41 -> 03:46] The next day and you won't be able to get in in fact Facebook will say not found that means you've been banned
[03:47 -> 03:53] By the administrator. So when you join these groups, make sure you go in and right here
[03:55 -> 03:58] Make sure you read the guidelines, okay
[03:59 -> 04:03] If they say where they're at like this one says guidelines are in the files area read them
[04:03 -> 04:05] make sure you do that
[04:07 -> 04:16] Just help people because what ends up happening is somebody says hey Google ads really work for your business and give them a case study
[04:17 -> 04:22] Say yeah, you know we've run Google ads for electricians or yes because
[04:22 -> 04:29] The Google ads do work great for electricians because of the fact that it's search intent, right people
[04:29 -> 04:32] Go to Google to find an electrician. They don't go to Facebook
[04:32 -> 04:39] Wow, you know and don't always put everybody down or anybody down like when you say that but say you know Google people have intent
[04:39 -> 04:46] They go to Google to find an electrician. They don't necessarily go to Facebook. Well Facebook is a great marketing tool
[04:46 -> 04:51] We found great success in helping electricians get extra leads. That's it
[04:51 -> 04:53] Okay, if they want to reach out to you
[04:53 -> 04:59] They can what you can also do is go to that person and you can add them as a friend
[04:59 -> 05:02] so, you know whoever you're talking to Adam as a friend and
[05:03 -> 05:08] See if they reciprocate then you guys can open up a different conversation on your own
[05:09 -> 05:14] Outside of the group do not ask for jobs or work inside the group
[05:14 -> 05:20] But what ends up happening is that you know I used to go into each group and I basically
[05:21 -> 05:22] Respond to questions
[05:22 -> 05:24] spend about an hour in the morning
[05:25 -> 05:30] Going to all the different groups and the more you're in there the more people are seeing you as an expert
[05:30 -> 05:35] People start to all of a sudden reach out and friend you and it's pretty crazy because it does kind of build a following
[05:36 -> 05:42] Pretty quickly, but it is labor intensive. You this is not something you do for five minutes a day
[05:42 -> 05:48] You probably need to you know put an hour a day into this to really get some traction
[05:48 -> 05:54] And then as more people start seeing you more people start seeing you as the authority and then they reach out to you
[05:54 -> 05:59] And ask if you can help them. So once again, make sure you know
[06:00 -> 06:04] You can go into these like small business owners united and different ones
[06:04 -> 06:10] I would suggest sticking to groups that are at least a thousand people or two thousand people or more and that people are actively
[06:11 -> 06:16] Posting in now if you get into a group and it's just advertisements
[06:17 -> 06:23] Literally, so this one is not but you will just see posting for junk. Hey, I've got this. Hey
[06:24 -> 06:28] Great business make money at home all this crap just
[06:29 -> 06:34] Leave the group don't even have it in your feet anymore. Just leave the group those are just basically
[06:35 -> 06:41] Groups of people who are just trying to sell their crap or get people to buy their their services
[06:41 -> 06:47] You know for tarot card reading and stuff like that. It's just you'll notice it real quick join these groups
[06:48 -> 06:50] That people are asking questions and they're interacting
[06:50 -> 06:57] If you see if you join a group and you get down here and you see okay the last time somebody posted was
[06:57 -> 07:03] Four weeks ago. Just leave the group. There's nobody if it's not active you can scroll down here
[07:03 -> 07:12] You can see 15 hours ago and there's people responding to this 124 comments 15 hours ago 75 comments
[07:13 -> 07:16] Let's see four hours ago 33 comments
[07:16 -> 07:23] So these are great groups to join because this is obviously very active and people are going here to find
[07:23 -> 07:25] Help for their business. So
[07:26 -> 07:33] You know if you could find five or six of these really good ones with a lot of members who are a lot of activity in there every day
[07:33 -> 07:38] You can gain some traction quickly if you have a bunch of small groups
[07:38 -> 07:43] You know 1,000 members are under and they're only posting once a week
[07:43 -> 07:50] It's going to take you a long time to really build up any momentum. So that's what I would do
[07:50 -> 07:56] Like I said, I've I kind of stopped doing it because I was going I wanted to go after people who are already marketing
[07:56 -> 07:59] I found better success with that and it was much quicker
[08:00 -> 08:04] Because if I'm doing this an hour a day or I'm doing the other tactic
[08:04 -> 08:10] I show you on reaching out to people who are already running Google ads who are having problems with them the success rate on the
[08:10 -> 08:17] Google ads clients or people already using Google ads was much higher if I would spend an hour each day doing each one
[08:17 -> 08:20] That one by far had better success rates
[08:20 -> 08:25] But this is another tactic to go out and maybe you're more comfortable with it and that's great
[08:25 -> 08:30] But this is another tactic to help you go find some more business. Okay, see you in the next video

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--- FULL TRANSCRIPT ---
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All right, so here is another way to go about finding new clients now in full disclosure This is something I started doing I was having a little bit of success with it But I truly preferred to go after people who are already marketing That's you know, I say it before I'm and say it again When you've got people who are already marketing they understand the value of it and they also have a budget a lot of these people Don't and that's probably what turned me off about it as well as the time factor So you can go to Facebook and go search on Facebook. Let's just say we're looking for electricians, okay? So we're gonna type in electricians and we're gonna go down to groups Now here's what you can see so the sites for electricians wanting and offering their services Here's a public group five hundred and sixteen thousand members So what I might do is I would go and I would join the group then electrician apprentices electrician apprentices discussions, maybe I would join a bunch of these, okay electricians only I think they only actually only allow electricians here's a another group electrician life now when you go in there be honest when you answer questions So what happens is people will go in there and they will when you join they're gonna probably ask you are you an electrician? Are you not? Just say, you know be honest about it Now what you're gonna do is you are going to find different groups to join and Inside these groups what you're going to be doing is asking questions and answering questions so let's just say you get into one of these electricians groups and I would try and join maybe 10 or 15 of them and go in and Let me show you a couple of groups how I would do it So here is a group. I'm I think I was doing this for a long time ago small business owners united, okay? Inside the group what you can do is you can go over here to the search and search in the group marketing And you will see People who are asking questions about marketing officially started marketing fun, okay? All right, so organic marketing has changed everything. Let's all right So let's go in and let's just revise our search here. So let's go Google ads Go at Anyway, what's gonna happen is you're gonna find a lot of people who are asking questions For an expert in both Facebook and Google ads and mark online running coaching business and podcast. Okay now This was a year ago though. Okay, so maybe you over here you filter it by most recent Yesterday to find it's trending check Google trends Let's see my business needs right now answering this allows us to come forward help others help you let us know what you need So anyway, you can go in here and see how you're currently generating leads on Facebook for your biz If somebody's asking you a question about Google ads Are Google ads where that here's a good one to find more work? you can go in here and Basically answer those questions now the big caveat to this is do not do not Reach out to those people or go into these groups and say hey I'm Google ads marketer. Does anybody need my services if you openly promote your business They will ban you and what will happen is you will go back to that group The next day and you won't be able to get in in fact Facebook will say not found that means you've been banned By the administrator. So when you join these groups, make sure you go in and right here Make sure you read the guidelines, okay If they say where they're at like this one says guidelines are in the files area read them make sure you do that Just help people because what ends up happening is somebody says hey Google ads really work for your business and give them a case study Say yeah, you know we've run Google ads for electricians or yes because The Google ads do work great for electricians because of the fact that it's search intent, right people Go to Google to find an electrician. They don't go to Facebook Wow, you know and don't always put everybody down or anybody down like when you say that but say you know Google people have intent They go to Google to find an electrician. They don't necessarily go to Facebook. Well Facebook is a great marketing tool We found great success in helping electricians get extra leads. That's it Okay, if they want to reach out to you They can what you can also do is go to that person and you can add them as a friend so, you know whoever you're talking to Adam as a friend and See if they reciprocate then you guys can open up a different conversation on your own Outside of the group do not ask for jobs or work inside the group But what ends up happening is that you know I used to go into each group and I basically Respond to questions spend about an hour in the morning Going to all the different groups and the more you're in there the more people are seeing you as an expert People start to all of a sudden reach out and friend you and it's pretty crazy because it does kind of build a following Pretty quickly, but it is labor intensive. You this is not something you do for five minutes a day You probably need to you know put an hour a day into this to really get some traction And then as more people start seeing you more people start seeing you as the authority and then they reach out to you And ask if you can help them. So once again, make sure you know You can go into these like small business owners united and different ones I would suggest sticking to groups that are at least a thousand people or two thousand people or more and that people are actively Posting in now if you get into a group and it's just advertisements Literally, so this one is not but you will just see posting for junk. Hey, I've got this. Hey Great business make money at home all this crap just Leave the group don't even have it in your feet anymore. Just leave the group those are just basically Groups of people who are just trying to sell their crap or get people to buy their their services You know for tarot card reading and stuff like that. It's just you'll notice it real quick join these groups That people are asking questions and they're interacting If you see if you join a group and you get down here and you see okay the last time somebody posted was Four weeks ago. Just leave the group. There's nobody if it's not active you can scroll down here You can see 15 hours ago and there's people responding to this 124 comments 15 hours ago 75 comments Let's see four hours ago 33 comments So these are great groups to join because this is obviously very active and people are going here to find Help for their business. So You know if you could find five or six of these really good ones with a lot of members who are a lot of activity in there every day You can gain some traction quickly if you have a bunch of small groups You know 1,000 members are under and they're only posting once a week It's going to take you a long time to really build up any momentum. So that's what I would do Like I said, I've I kind of stopped doing it because I was going I wanted to go after people who are already marketing I found better success with that and it was much quicker Because if I'm doing this an hour a day or I'm doing the other tactic I show you on reaching out to people who are already running Google ads who are having problems with them the success rate on the Google ads clients or people already using Google ads was much higher if I would spend an hour each day doing each one That one by far had better success rates But this is another tactic to go out and maybe you're more comfortable with it and that's great But this is another tactic to help you go find some more business. Okay, see you in the next video

